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The #1 reason your cold emails get opened but never convert to sales calls
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Welcome To The Clever Letter!
Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!
At Cleverly, we’ve helped 7,500+ customers book 153,000+ sales calls with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.
I frequently chat with entrepreneurs beyond frustrated telling me:
"I'm getting 50%+ open rates, yet barely any calls or meetings! What's going on? I feel like I'm wasting time here."
Believe me, I get it.
You've put your blood, sweat, and tears into crafting irresistible subject lines and intriguing content.
By all accounts, things look solid.
So why aren't more prospects responding and converting?
After auditing over 10,000 cold outreach campaigns…
I can tell you the #1 reason why your calendar isn’t getting packed up.
It boils down to this ONE fatal flaw:
Not explicitly directing recipients on the precise next step you want them to take afterward.
You see, a 50%+ open rate signals your subject lines are irresistibly juicy.
No issues there - people clearly want to take a peek inside.
But then comes the crucial misstep most make:
Failing to clearly INSTRUCT readers on the exact action you desire them to take post-read.
Many subtly "hope" the prospect will be so wowed, they’ll inquire themselves.
But outreach isn't about hope – it’s about radically reducing confusion to drive action.
That’s why every single cold email must contain a crystal clear CTA stating the next step, like:
"After checking out this pricing data, I'd love to jump on a 15-minute intro call on Tuesday at 10 am EST to see if our services align with your 2024 ecommerce goals."
Now, what makes for an effective CTA that converts curiosity into calls?
Here are 3 must-follow tips:
Be Ultra-Specific
Vaguely asking to “connect” won’t cut it. Give the exact details of what you want them to do, like a precise call date and time. Eliminate all guesswork or you’ll kill conversions.
Highlight Value
Don’t just ask for something without clarifying what’s in it for them. Explain how taking your desired action benefits them, like learning exactly how your solution moves the revenue needle.
Use Persuasive Copywriting
Your CTA has to gently guide them to say “yes”. Employ casual yet powerfully convincing language clearly directing them to your next step.
With highly strategic calls-to-action tailored to each recipient, those impressive open rates will finally turn into sales conversations!
Final thoughts
High open rates mean nothing without clear calls-to-action.
Tell readers the exact next step you want them to take.
Be specific on details.
Explain how taking action benefits them.
Guide them conversationally yet persuasively.
Do this and open rates turn into sales calls.
Talk soon,
Nick
Whenever you are ready, there are 3 ways we can help you:
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