1 simple marketing strategy that helped us scale to $450,000 per month

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Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

Welcome back!

In our last email, we shared three key personality traits you need to earn your first $1 million.

Today we are going to look into…

How do you find enough clients to reach your revenue goal?

Whether that's $1 million, $2 million, or even $100 million…

Imagine if you could unlock the hidden potential of your marketing efforts, hone in on your most valuable prospects, and dramatically increase your conversion rates.

It's possible.

We've done it at Cleverly ($5M ARR), and you can too.

The one simple strategy we used 👇

The Dream 100 Strategy

We credit this idea to Chet Holmes, the author of "The Ultimate Sales Machine," and it's changed the way we do marketing forever.

The main idea is to zero in on your top 100 ideal clients, invest your time and resources to acquire these guys, where they count the most, build lasting relationships, and then convert those leads into loyal customers.

Let's talk about how it works:

The 6 Steps to Applying the Dream 100 Strategy

1. Compile your Dream 100 list:

Research and identify the top 100 prospects that fit your ideal client profile.

A great way to tackle this is to focus on your current clients, the top 5-20% who spend more than your other customers, and those who bring you referrals. Expand this list even further to their:

• Indirect competitors

• Lookalikes

• Referrals from their circle.

Then find their contact details, addresses, email, and socials.

2. Become an expert on your prospects:

Do a deep dive into their business, uncover their pain points, decision-makers, and purchasing process.

3. Craft tailored solutions:

Address each prospect's unique needs and challenges with customized messaging and marketing to each.

4. Forge unbreakable relationships:

Use email, phone calls, social media, and industry events to follow-up over a long period of time. Establish rapport and trust with your Dream 100. (More on this later)

5. Deliver unmatched value:

Wow your Dream 100 with gifts, valuable content, insights, and resources to demonstrate your expertise and commitment. Show them that you're committed to their success.

6. Monitor, refine, and conquer:

Finally, as usual, regularly review your progress, track engagement, and adjust your strategy for even greater success.

The Dream 100 in Action - How We Used It at Cleverly

We followed Step 1 and 2. Then this is where things get interesting...

To craft a high-engagement message and to wow our Dream 100, we sent them a high-value book as a gift and a note.

We A/B tested our gift and note until we landed on a winner 👇

What Our Practical Dream 100 Strategy Looked Like 👇

To make this even clearer...

This is what an Example Dream 100 Calendar looks like 👇

Do this over six months, and I guarantee you will catch your dream prospects in a buying window.

Now sending a book + note isn't practical for everyone, but we now live in a digital age.

We can send high-value gifts and messages with greater ease.

Examples of the Dream 100 Strategy

Think of a software company targeting high-growth startups.

By offering a tailored webinar series that tackles the specific pain points of their Dream 100 - scaling infrastructure, managing remote teams, and boosting cybersecurity - they’ll be able to build trust and position themselves as indispensable partners.

Or take a marketing agency focused on e-commerce brands.

By developing case studies that showcase their success in increasing online sales, they can send personalized email campaigns to their Dream 100 and prove they have what it takes to deliver game-changing results.

The Dream 100 Strategy is your key to unlocking the full potential of your lead generation efforts.

Harness this powerful strategy, and I guarantee you can transform your business and secure your dream clients.

Stop waiting around…

Seize the day and watch your business soar!

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. No monthly fees. You only pay a fixed fee whenever you response from your ideal customer. Click here to learn more.
   

2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.