23 sentences that’ll teach you more about cold email than a $4,997 online course

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

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We're shaking things up this week!

Instead of our classic newsletter format, we're going to race through some rapid-fire cold email “must-knows”

You’re about to read 23 hard-hitting, simple, yet counterintuitive sentences that hold the secrets to cold outreach success.

If you're hungry to level up your outreach game, you're quite simply in the right place.

These insights have been gleaned from countless campaigns, trials, errors, and of course, triumphs.

Each sentence can transform the way you approach cold emailing, giving you a fresh, sharp edge over your competition.

Ready to get started? Let's dive in!

23 sentences that’ll teach you more about cold email than a $4,997 online course

1. Use humor in your cold emails to break the ice and get attention.

2. It's more effective to send cold emails at odd hours, like late at night or early in the morning.

3. Monthly follow-ups to cold emails can boost responses up to 75%.

4. Sending a cold email without any follow-up is like throwing a message in a bottle into the sea.

5. Personalizing cold emails with simple details like the recipient's location can significantly increase opening rates.

6. The length of a cold email matters; shorter emails are more likely to be read.

7. Counterintuitively, cold emails with mistakes have higher response rates since they come across as more human.

8. Filling your email with too many requests or questions decreases the likelihood of getting a response.

9. Using words like 'partnership' or 'collaboration' in your subject line boosts opening rates.

10. Tuesday is the best day of the week to send a cold email.

11. Strangely, cold emails ending with a question are more likely to get a response.

12. Sending cold emails in batches helps improve their deliverability rate.

13. Test different subject lines for your cold emails to see which one gets the most opens.

14. Video email attachments can increase engagement in your cold emails.

15. Never use technical jargon in a cold email—it confuses recipients and reduces the response rate.

16. Trying flattery in your cold email could backfire; instead, focus on offering value.

17. Trigger words like 'profit', 'cash', 'credit', can land your cold email in the recipient's spam folder.

18. Timing is everything; sending a cold email on a holiday can give you an edge over others.

19. Using emojis in the subject line of a cold email can make it stand out.

20. CC-ing a higher-up in a cold email can make it look more intimidating and reduce response rates.

21. The first sentence is as important as your subject line; make it catchy to hook your reader in.

22. Be careful with sending bulk emails; they can mark you as a spammer on the radar of email providers.

23. Despite the name, never make your cold email feel 'cold'; instead, make it warm and inviting with friendly language.

Final Thoughts

That's it, folks!

Those were 23 juicy nuggets of cold email wisdom ready to be deployed in your next email outreach.

Remember, while each of these gems has its unique power, they all work best when used together in harmony.

Don't be afraid to get creative, test new things, and shake up your approach. The world of cold outreach rewards the bold and innovative.

Until next week!

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