3 cold outreach video strategies for more LinkedIn sales

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Welcome To The Clever Letter!

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At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Cold outreach is tough.

Most people just ignore cold emails and messages.

It's hard to stand out in a sea of sales pitches.

But I've found a way to drastically increase your cold email and LinkedIn response rates.

The secret?

Send a short, personalized video instead of just text.

Here are 3 proven cold outreach video strategies that convert prospects into sales:

✅ Offer an analysis

Record a quick video analyzing something in their business or industry.

Show you've done your research and can provide unique insights.

People love free advice and being thought of as an expert.

Example:

A digital marketing agency could create a 2-minute video analyzing a potential client's website SEO. They could highlight strengths, point out areas for improvement, and suggest quick wins to boost search rankings.

✅ Send a valuable how-to

Identify a problem your prospect likely deals with.

Send a short video walking through a step-by-step solution.

Position yourself as a helpful educator instead of a salesperson.

Example:

A management consulting firm could create a video explaining "5 Steps to Streamline Your Supply Chain," tailored to a manufacturing company they're targeting. This showcases their expertise and provides immediate value.

✅ Share a video sales presentation

Create a customized video showing exactly how you can help them achieve their goals.

Visuals are powerful.

Let them see and hear how you can provide value.

Example:

An IT services company could create a video presentation demonstrating how their cloud migration services could save a potential client $100,000 annually in infrastructure costs. They could use charts, graphs, and case studies to make a compelling case.

Final thoughts

Our clients have used these 3 specific video strategies to close deals between $2,000–$30,000 from cold outreach alone.

Prospects love video because it's:

• More personal

• Easy to digest

• Gives them a sample of working with you

Why does it work?

Video cuts through the noise.

Try it out & see for yourself.

See you next week!

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.