The 3 non-negotiables for a PERFECT LinkedIn cold outreach

Author

Nick Verity
February 07, 2024

Read time: 3 minutes

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Cold LinkedIn messages driving you mad?

Inbox after inbox, your thoughtful outreaches seem to vanish into thin air.

What if I told you the problem isn't your messaging?

It's that you've overlooked the 3 crucial keys to getting…

Read, Opened... and Answered.

I’ve booked over 153k+ sales calls on LinkedIn.

And in this issue, I'll show you the 3 non-negotiables for a PERFECT LinkedIn cold outreach.

Let’s dive in:

Cold outreach isn't about the "close", it's about "opening"

Yep, you heard that right.

(especially, for the key outreach targets).

The key difference:

Not starting with what you're offering.

But instead, starting with THEM.

Yes, them. The person you're reaching out to.

Ask people about themselves first.

Make it about THEIR goals, THEIR wins.

THEN ask if there's anything you can help with.

It's simple, yet so underused.

Here's the psychology behind it:

  1. Everyone loves talking about themselves.

  2. It builds rapport.

  3. It shows you care about them.

So the next time you reach out, remember:

Don't "sell" them.

Create a relationship.

And watch the "close" become a "given".

You can't close a cold lead cold

Your LinkedIn cold outreach ≠ selling.

You don't close a cold lead cold.

You build trust first.

And it's all about educating:

  • Educate on your niche.

  • Educate on your new ideas.

  • Educate on what works & what doesn't.

This is how you stay top of mind.

And this is how you sell.

I never sell in my first message.

Instead, I focus on:

  • A short intro of who I am.

  • A comment on the prospect's post.

  • A valuable article shared with the prospect.

You don't sell.

You attract.

And this is how you reply to their message:

  • Show appreciation (with a "Thanks!")

  • Answer their questions (if any)

  • Add new value (Yes: even more than the first message).

This is how you build trust.

And this is how you sell.

Don't fear the cold lead.

  • Share your best insights.

  • Be helpful (even if it's not productive for you now).

  • Add value to the relationship.

The money will come later.

Trust me.

Make it your mission to help others first.

No novels

Listen up, LinkedIn outreachers.

Stop writing novels.

Your messages are being ignored.

People don't have time to read a book.

Your message should be:

  • Short

  • Scannable

  • Personalized

Make it no more than 2-3 lines.

Add some personalization to make it stand out.

If you can't do that...

...please don't bother.

But if you can, I promise:

Your response rate will skyrocket.

It's time to change with the times.

Final thoughts

Without these 3 non-negotiables, you'll get this response:

"I'm not interested".

But with them, you'll get:

"Tell me more."

So, if you are struggling to get sales calls on LinkedIn:

It's easy to script a cold pitch. It's hard to build real relationships.

So, which one do you want?

Selling = helping people get what they want.

Go help people.

Talk soon,

Nick

Whenever you are ready, there are 3 ways we can help you:

  1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.

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