3 Places You'll Find Infinite Cold Outreach Templates (Top Influencers Swear By These)

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Cold outreach is frustrating.

It’s incredibly difficult to come up with personalized outreach messages to send day after day.

I used to waste hours every week trying to write new outreach templates from scratch.

But it doesn’t have to be so time-consuming.

There are templates all around you, you just need to know where to look.

Here are 3 places that are goldmines for cold outreach templates (…they’ll never let you down):

Your Best Performing Outreach

Go back and analyze your top performing outreach from the past month.

Look at open rates, response rates and meetings booked.

Find the common ingredients across your best messages.

Then use these ingredients to create new templates that include the same persuasive elements.

For example,

If self-deprecating humor and social proof performed well, try:

“I’ve made every cold outreach mistake possible over the last 5 years. But I’ve learned a 4-step framework from other top performers that books meetings predictably. Want to steal it?”

Swipe Files From Other Thought Leaders

Follow 5-10 other cold outreach experts similar to you.

Subscribe to their email lists and checkout their best content.

See what hooks and messaging they use to capture attention and convey value.

Then model their style and language in your own outreach while keeping your unique personality.

For example, if they send a sequence that begins with an interesting statistic, try leading with a surprising stat in your next template.

Outreach Framework Matrix

Take your 3-4 main outreach hooks and cross reference them with different sequence lengths and formats.

This creates a matrix with dozens of template ideas.

For example, if one hook is “optimizing LinkedIn profiles” and you also use a 3 touch sequence, template ideas could include:

Touch #1: “The fastest way to 10x your LinkedIn engagement” Touch #2: “How to write a LinkedIn headline that converts” Touch #3: “Here’s a 12 second trick to refresh your LinkedIn profile and gain more inbound leads”

See how easy coming up with new ideas is?

Next time you’re stuck, dig into one of these template treasure chests.

You’ll never run out of outreach inspiration again!

Steal this template

I’ve sent thousands of cold messages over the years.

Most flop.

But there’s one sequence that performs every time.

Here it is:

Final thoughts

Stop struggling with cold outreach.

Swipe what top performers are using.

Analyze your best messages and make more like them

Cross-reference your hooks and sequence lengths to generate dozens of new ideas.

If you use these tips, you’ll never lack inspiration or results again.

Boom.

Talk soon,

Nick

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