How We 3.5x'd Our Clients Booked Sales Calls

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Welcome To The Clever Letter!

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At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Picture this:

You're sitting at your desk, drowning in a sea of unanswered emails and missed opportunities. Your phone hasn't rung with a new sales call in days.

Sound familiar?

Well, that's exactly where one of our clients was just a few months ago. But then, everything changed.

And I'm going to tell you exactly how we made it happen.

The Secret Weapon:

Appointment Setters

Now, I know what you're thinking. "Another expense? No way!"

But hear me out, because this move can actually save you money and skyrocket your sales calls without spending an extra dime on ads.

Here’s Why Appointment Setters Are Your New Best Friend…

1️⃣ Lightning-Fast Speed-to-Lead

Imagine you're a potential customer.

You've just filled out a form showing interest in a service. How long are you willing to wait for a response? An hour? A day?

Here's the truth: the faster you respond, the more likely you are to convert that lead into a sales call.

Appointment setters are quick, they're focused, and they're ready to pounce on every lead that comes through.

For example, our client used to take an average of 4 hours to respond to leads.

Their new appointment setter? 15 minutes or less.

The result?

A 30% increase in response rate almost overnight.

2️⃣ They Become Lead Conversion Ninjas

Think about it.

When you're juggling a million tasks as a business owner, how much time can you really dedicate to perfecting your lead conversion process?

Appointment setters, on the other hand, eat, sleep, and breathe lead conversion.

They're like scientists, constantly experimenting with different approaches and analyzing what works best.

Our client's appointment setter discovered that using the lead's location and mentioning a specific pain point in the initial message increased response rates by 25%.

That's the kind of insight you get when someone's sole focus is on setting appointments.

3️⃣ You Can Mold Them into Your Perfect Sales Partner

Here's where it gets really exciting.

You're not just hiring a random person to set appointments. You're bringing on a partner who can become an extension of you and your business.

Start by hiring someone with solid experience.

Then, train them on your specific lead types and how you'd typically respond.

Give them feedback, tweak their approach, and watch as they transform into a lead-converting machine.

We recently started placing appointment setters in our clients’ inboxes.

During training, we role-playe different scenarios, reviewed successful past conversations, and create a playbook of best practices.

The result?

By month two, the appointment setter was converting leads at a higher rate than the owner himself!

The Results

Now, let's talk numbers.

On average, businesses that implement this strategy see a 10% increase in lead-to-call conversion rates.

That might not sound like much, but let's break it down.

If you're currently getting 10 sales calls a month, a 10% increase would bump that up to 11.

But here's where the magic happens.

That extra call could be the one that lands you a big client.

That client could refer you to others.

Suddenly, that one extra call has snowballed into a significant boost in your business.

Our client?

They went from 20 sales calls a month to over 70.

That's a 3.5x increase!

And remember, this was all without spending an extra cent on advertising.

Your Next Steps

If you're ready to see your calendar fill up with qualified sales calls, it's time to consider hiring an appointment setter.

Trust me, your future self will be thanking you as you watch your business grow and thrive.

In the world of B2B sales, time is money.

And an appointment setter might just be the best investment of your time you'll ever make.

Until next week, keep being clever!

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.