Get 10 leads at your next industry event

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Imagine walking into your next industry event with a clear plan to generate high-quality leads.

No more aimless wandering or awkward small talk.

Instead, you have a proven strategy that turns conferences into goldmines of opportunity.

This isn't about luck or natural charisma.

It's about preparation, targeted outreach, and smart follow-up.

I've used this method to book 20 qualified meetings at a single event, consistently turning strangers into valuable business connections.

The best part?

Anyone can do this.

It doesn't matter if you're an introvert or extrovert, seasoned pro or industry newcomer.

With the right approach, you can transform any event into a powerful tool for growing your network and business.

Here’s the The 3-Step Strategy for Event Success

Step 1: Get Your Hands on the Attendee List

Most people don't know this, but many events sell their attendee lists. It's a small cost that can lead to big rewards. Here's what to do:

• Contact the event organizers and ask about purchasing the attendee list

• If it's not advertised, don't be afraid to ask - sometimes it's a hidden option

• Consider it an investment in your future success

Example:

At a recent tech conference, I spent $200 on the attendee list.

This small investment led to over $50,000 in new business.

Step 2: Reach Out with Personalized Messages

Once you have the list, it's time to make your move. Here's how:

• Send personalized direct messages to attendees before the event

• Suggest a quick 10-minute chat during the conference

• Keep it casual and focus on how you can provide value to them

Example:

For a marketing event, I sent out 50 personalized messages.

My template was simple:

"Hey [Name], I see we're both attending [Event]. I'd love to chat about [specific topic related to their work]. Got 10 minutes to meet up at the event?"

Step 3: Secure Their Contact Information

During your brief meeting at the event, make sure to do this:

• Ask for their cell phone number

• Explain it's for easier follow-up after the event

• Be ready to offer your number in return

Example:

After a finance industry meetup, I had 15 new phone numbers in my contacts.

This direct line of communication led to 5 new clients within a month.

This works because it's targeted AND personal.

You're not just another face in the crowd - you're a prepared professional with a genuine interest in connecting.

By reaching out before the event, you've already started building a relationship.

Real-World Results

I've used this strategy at multiple events across different industries.

• Tech Conference: 20 meetings, 3 new clients

• Marketing Expo: 15 meetings, 2 new clients

• Finance Summit: 18 meetings, 1 new client

These warm leads often convert into long-term clients or valuable network connections.

The ROI on this strategy has been consistently high, often resulting in tens of thousands of dollars in new business from a single event.

Conclusion

Success comes from preparation and personalization.

By following these steps, you're setting yourself up to stand out in a sea of strangers.

The potential for growth is there; all it takes is that first step of reaching out.

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