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5 cold outreach tips to instantly book more sales calls
Nick Verity
June 06, 2024
Read time: 3 minutes
Welcome To The Clever Letter!
Every week, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!
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Let's be real:
Cold outreach can feel like throwing spaghetti at the wall and hoping something sticks.
But what if I told you there's a way to make it less messy and more effective?
The secret?
Laying the right groundwork before you start firing off messages.
Here are 5 tips to instantly book more sales calls:
Create a Cohesive Messaging Strategy
Every touchpoint (DM, email, call) must match.
Every interaction contributes to the big message.
This means:
LinkedIn profile
Initial DM
Follow-up email
Phone call
Post-call follow-up
The messaging must be cohesive and consistent.
The rule of 3 applies here:
Shortlist 3 benefits of your service
Use them in all your messaging
Re-emphasize them in your calls
One of my favorite cohesive messaging strategies starts with:
LinkedIn Profile:
An ideal client-specific headline
A persona-targeted summary
A Call-to-Action (CTA)
Outreach Message:
A personalized opening line
A statement of the problem
A statement of the solution and benefits
A CTA
Follow-up Email:
A reminder of past communications
A follow-up on the previous discussion
A statement of the solution and benefits
A CTA
Call:
A reminder of who you are
A statement of how you can help them
A statement of the solution and benefits
A CTA
Post-Call Follow-up:
A reminder of the call
A summary of the discussion
A thank you note
A CTA
By having a cohesive messaging strategy, you're ready to handle anything the client throws at you.
Optimize Your Website for Conversions
Your website is like your online storefront.
It should:
Build trust
Showcase your expertise
Make it easy for people to take the next step (like booking a call).
If it's outdated or lacks credibility, you're missing out on potential clients.
Pro tip:
Sprinkle testimonials throughout your website, not just on a dedicated page.
This reinforces your credibility at every turn.
Craft a Killer LinkedIn Profile
Think of your LinkedIn profile as your online business card.
It should instantly tell people:
Who you are
What you do
Why they should care.
If it's bland or confusing, you've lost them before you've even begun.
Pro tip: A short video on your profile where you explain your unique value proposition in 60 seconds or less is a great way to make a memorable first impression.
Master the Art of the Follow-Up
Cold outreach is a marathon, not a sprint.
Most people need multiple touches before they're ready to engage.
If you're not following up consistently, you're leaving leads on the table.
Pro tip:
Create a follow-up sequence with 5-7 touches spread out over a few weeks.
Mix it up with different types of content (case studies, articles, etc.) to keep things interesting.
Reviews are the modern-day word-of-mouth.
They show potential clients that you're not just talk, you're results.
If you're not actively collecting reviews from your clients, you're leaving money on the table.
Pro tip:
Make it super easy for clients to leave reviews.
Send them a direct link and even offer a small incentive (like a gift card) for their time.
Final thoughts:
Bottom line?
Leverage these 5 tips.
Take the time to get your outreach house in order.
Watch your results soar.
It's a small investment of effort that can pay off big time.
Talk soon,
Nick
Whenever you are ready, there are 3 ways we can help you:
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