5 Secret LinkedIn Searches to Find Your DREAM Clients

Author

Nick Verity
May 18, 2024

Read time: 3 minutes

Welcome To The Clever Letter!

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Struggling to find your ideal prospects on LinkedIn?

You're not alone- you’re just poorly informed.

Let me help.

Most people only use the basic search...

And wonder why they can't find their dream clients.

But there are actually 5 powerful search options, with some hiding in plain sight!

Once you unlock these, prospecting becomes 10X easier.

Here are the 5 LinkedIn search types that will supercharge your lead generation:

It's not just about the advanced filters (though those are awesome – you can drill down by seniority level, function, years of experience, and even keywords in their profile).

The real power of Sales Navigator is the ability to:

  • Save leads and accounts

  • Get custom lead recommendations

  • Integrate with your CRM.

This is how the pros build long-term pipelines, not just one-off searches.

Plus, you get more InMail credits to reach out directly, even if you're not connected.

If you're serious about scaling, Sales Navigator is the investment that pays off.

Post engagement search

This isn't just about sending message…

It's about starting conversations that matter.

When someone engages with your post, they've already shown interest in what you have to offer.

Use this as a jumping-off point to:

  • Provide value

  • Answer questions

  • Offer insights.

Don't just pitch your product or service.

Focus on building a genuine connection.

This can lead to:

  • Warm leads

  • Collaborations

  • Even brand advocates.

Remember, engagement is a two-way street.

So be prepared to listen and respond thoughtfully.

Don't just join groups, use them strategically.

  • Look for groups where your ideal clients hang out

  • Participate in discussions to establish your expertise

  • Use the search function to pinpoint individuals who are active.

When you message them, reference the group and any relevant conversations you've had.

This makes your outreach less cold and more contextual.

And it increases the chances of a positive response.

Even if your messages go to their "other" inbox…

You can still spark a dialogue and move them toward becoming a warm lead.

Events are a goldmine for networking.

But the follow-up is where the magic happens.

Use event search to find attendees who share your interests, connect with them after the event (mentioning something specific you learned or a speaker you both enjoyed), and then offer value based on their needs.

You can even create a LinkedIn event yourself to attract your target audience.

Then use the search function to nurture those leads.

This positions you as a thought leader and builds trust.

And this is crucial for converting prospects into clients.

Don't dismiss this as just a random suggestion feature.

LinkedIn's algorithm is constantly refining its understanding of your:

  • Network

  • Industry

  • Interests.

This means the "People you may know" section is a treasure trove of potential connections who are not only relevant to your field but also likely to be receptive to your message.

By leveraging this feature…

You can tap into a pre-qualified pool of prospects with whom you already share common ground.

This can significantly reduce the friction in your outreach and increase the likelihood of establishing meaningful connections.

Take the time to review these recommendations regularly, and you might be surprised at the hidden gems you discover.

Final thoughts:

The key is knowing which search to use when.

Tailor your approach to each unique campaign for maximum results.

And don't be afraid to layer on extra filters after the initial search.

Get surgical with your targeting.

Start exploring these 5 options today.

Your perfect prospects are out there waiting!

Talk soon,

Nick

Whenever you are ready, there are 3 ways we can help you:

  1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.

  2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.

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