5 ways to close more leads with Value First Cold Outreach

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I bet you've been there:

Sat in front of your laptop, your eyes squinting at the screen as you scratch your head, trying to figure out how to get more qualified leads rolling in.

You're not alone.

This is a pain felt by many in the b2b service industry but what if I told you there was a way to turn this around?

What if I told you that you could make prospects eagerly come to you without any high-pressure sales tactics?

And no, this is not some fairy tale —This is the power of Value First Cold Outreach!

What is Value First Cold Outreach?

Value First Cold Outreach is a sales strategy that puts the customer's needs first.

It's about delivering valuable content to your prospects before they even become customers.

By doing so, you're creating trust and establishing your brand as a source of reliable information.

Imagine you own a software company that specializes in helping restaurants manage their online orders.

Instead of blasting them with sales pitches, you write an article that discusses the best practices for managing online orders effectively.

The restaurant owners that see your content will appreciate the insights and may consider your software as a solution.

This is Value First Cold Outreach in action.

Ultimate Guides

Ultimate guides are a fantastic way to provide value and draw in potential leads.

They're a comprehensive source of information on a certain topic, like a 'Ultimate Guide to Increasing Online order Efficiency for Restaurants.'

You're not only providing valuable content to your audience but also demonstrating your expertise in the field.

Free Custom Analysis

You can give a free custom report to people you want to sell to.

This will help you start a relationship with them quickly and showcase that you know what you are talking about.

For example, if you help restaurants be more efficient, you can analyze their current system for free.

This will show them where they can improve and how your service can help them.

Case Study

Have you heard of social proof?

One way to make people trust your product is to show them how it helped someone else.

You can do this by sharing a story about how your software helped a restaurant make their orders more efficient.

This will show potential customers that your product is good and can help them too.

When you use these stories, called case studies, you can make people feel more confident in your product and want to buy it.

Webinar Series

Webinars are a great way to teach people about things they care about and promote your business at the same time.

With webinars, you can show people that you are an expert in your industry and they can trust you and get them familiar with you.

If you help restaurants, you can make webinars on things like "How to make your restaurant more efficient" or "How to make more money with your menu."

And make sure you are front and centre of all the videos.

Exposure breeds trust!

Checklists

Simple, yet effective.

Checklists provide a step-by-step guide for a specific task or objective.

It might be something like a "Checklist for Streamlining Online Food Orders."

The prospect gets valuable, easy-to-follow content, and you get an opportunity to showcase your authority in the industry.

Checklists are a simple and effective way to provide a step-by-step guide for a specific task.

They help break down complex tasks into smaller, easier steps, making things more efficient and less likely to make mistakes.

For example, if you work in the food industry, you could make a "Checklist for Streamlining Online Food Orders." This will help your customers make their orders more efficient and enjoyable.

You can also show that you know a lot about the food industry and people can trust you.

In creating your checklist, you will need to think about things like the types of food you offer, the ordering platform you use, and what your customers need.

Final Thoughts

Remember, the key to successful cold outreach is to provide real value first.

By offering your prospects something helpful upfront, you're showing them you can be trusted, which can transform cold leads into paying customers.

We send thousands of cold messages daily.

It's getting harder and harder to break through the attention barrier.

Value-first outreach is one of the tactics in our playbook that is still working as well now as it was when we started three years ago.

Try it!

You'll be happy with the results!

Until next week!

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