6 Proven Templates for Cold Emails That Convert

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Most cold emails end up in the trash. A brutal game.

But with the right words you can smash through the noise.

I have 6 proven templates honed by endless testing.

Use them as blueprints to craft emails that convert.

Read on to access these high-converting formulas guaranteed to spark responses.

1 - The “How Can I Help?” Intro Email

First contact emails need to quickly build rapport and value. This template does just that:

Subject: Quick intro - [Your Company] can help with [Their Need]

[First Name],

My name is [Your Name] with [Your Company]. We specialize in helping [Your Target Companies] [Key Benefit].

I noticed [Specific Issue] is a key challenge for [Their Company]. My team has worked with dozens of clients to solve this exact issue using [Your Solution].

Would you be open to a quick call to discuss how we might be able to help [Their Company]? I’m confident we can provide real value.

Please let me know if you have any time on [Next Week] or [Following Week] to connect for 15-20 minutes. I look forward to learning more!

Best,

[Your Name]

2 - The “Yes, I’m Still Here” Follow-Up

If they don't respond initially, double down with a friendly follow-up like this:

Subject: Following up on [Service] for [Company]

[First Name],

I wanted to circle back to see if you received my previous email about [Your Service]?

I know you’re busy, so I'm happy to schedule a quick call whenever works for you - even 15 minutes is enough to determine if we're a potential fit to address [Their Need].

Below are some times I have available this week. Please let me know if any work or if another time is better for you.

[List Your Open Time Slots]

Looking forward to learning more about how [Company] handles [Their Need]!

Best,

[Your Name]

3 - The “Thought You’d Want to Know” Update

For existing contacts, use this template to provide value:

Subject: Important update from [Your Company]

[First Name],

I hope this email finds you well! I wanted to share an exciting update from [Your Company] that I thought would interest you.

[Summarize Relevant News at Your Company]

I’d love to set up a quick call to discuss how this impacts our work together. Are you available [Next Week]?

Let me know! I look forward to catching up. As always, please reach out if there’s any way I can help [Their Company].

Best,

[Your Name]

4 - The “Long Time No See” Reconnection

Use this template to restart stalled relationships:

Subject: It's been too long!

[First Name],

I can't believe it's been [X Months/Years] since we last spoke! I hope all is well and [Reference Any Personal Details If Possible].

Things have been busy here at [Your Company] - we just [Share a Relevant Achievement].

I'd love to set up a call and catch up. Are you working on anything currently where we could collaborate? I'm confident we could add a lot of value.

Let me know what your availability looks like in [Next Week or Two]. I'm excited to reconnect after all this time!

My best,

[Your Name]

5 - The “Thought of You” Content Share

Sharing tailored content is highly effective outreach:

Subject: Article share - instantly thought of you!

[First Name],

I just read this [Report/Article/Post] and immediately thought of you and your work with [Company/Industry]:

[Paste Link and Brief Summary]

This covers [Key Takeaway Relevant to Them] which I know is top of mind for you right now based on our last conversation.

Let’s jump on a 20 minute call to discuss any key takeaways and how we could apply these insights to help [Company]. What works for you - [Next Week]?

Excited to chat!

[Your Name]

6 - The “Pick Your Brain” Consultation

Asking smart questions builds trust and value:

Subject: Your thoughts on [Concept]?

Hi [First Name],

Our team is diving deep into research around [Concept] that applies directly to [Their Industry].

I'd love to pick your brain given your extensive experience with [Closely Related Concept]. Do you have 15 minutes this week to discuss:

• What successes and pitfalls have you seen with [Concept] at [Company]?

• What advice would you give on implementing [Concept] effectively?

• Are you seeing a need for solutions like [Your Offering] in this area?

I'm happy to send over any materials for context beforehand. Let me know what works best for you - I value your expertise!

Looking forward to connecting,

[Your Name]

Final thoughts

Finding and connecting with qualified prospects doesn’t have to be a struggle.

Equipped with these proven outreach templates, your emails will spark positive responses and real conversations.

Customize these blueprint formulas to fit your own style while retaining their strategic structure.

Consistency and follow-up are key - treat your outreach like a nurturing campaign.

Before you know it, your calendar will fill with promising sales calls!

Talk soon,

Nick

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