8 tips for writing irresistible cold outreach messages on Linkedin

Read time: 3 minutes

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Today, we're going to dive into the world of LinkedIn cold outreach.

When you want to make new connections on LinkedIn, messaging is key.

Everybody says "LinkedIn messaging is saturated."

They are right.

Bad LinkedIn messages are oversaturated.

But great messaging works better than ever.

Great messaging can help you:

• Find new customers

• Attract new investors

• Sign new customers

Here are 8 proven tips with detailed examples to show you how to create irresistible LinkedIn messages.

Let's get into it.

📝 1. Keep Your Messages Short and Snappy

Be concise.

Nobody wants to read a novel, especially busy professionals.

Think about how you feel when you discover a large block of text—overwhelmed, right?

Aim for a maximum of 100 words.

This will ensure your message gets read, all the way until the end.

Why is that important?

Because that’s where your CTA goes!

👥 2. Personalize Your Message

Don’t sound like ChatGPT.

Mention something that can only apply to them—maybe their recent post or role.

For instance, you can write:

"Hi John, I saw you’ve been doing some work with {company} lately. We engaged them in the past to help with our {action}. {Company officer} was awesome to collaborate with."

Show that you’ve taken the time to learn a bit about them before blasting them with what YOU want.

🤝 3. Offer Value Upfront

Offer them something valuable right off the bat.

It could be:

• A useful tip

• An insightful blog link

• A free consultation

For example:

"Hello Sarah, here's a free ebook on the latest CRM strategies. Thought you might find it helpful."

Use the law of reciprocity in your favour.

🕵️ 4. Research Thoroughly

A well-researched message can help you strike a connection.

Look up their:

• Posts

• Profile

• Interests

• Achievements

For instance:

"Hey Lisa, I saw you've won the Salesperson of the Year award- congrats! I think we could potentially collaborate on future projects."

Everybody enjoys a bit of flattery.

🤗 5. Be Friendly, Not Pushy

The last time you got pitch slapped - did you respond?

Thought not.

Don't sell straight away.

First, establish a rapport.

Say something like, "Hi Mark, I really liked your post about AI trends. {Your thoughts on the matter}.”

Then (and only then), sell - if they have a problem you can solve.

✍️ 6. Use Conversation Starters

To engage further, end with a conversation starter.

Instead of closing remarks like: "Looking forward to hearing from you," ask them about their opinion or feedback.

You might say, "Hi Jane, what do you think about the recent updates in digital marketing trends?"

💼 7. Make It About Them, Not You

Always use "you" more than "I" in your message.

For instance, instead of saying "I offer marketing services," say, "You could benefit from our unique marketing services."

Tell them - what’s in it for them. Not you.

🔍 8. Proofread and PolishProofreading

Finally, proofread your message.

A message with mistakes can be a turn-off and may cause people to question your professionalism.

When you're done writing your message, make sure to read it over and check for mistakes.

Make sure it:

• Makes sense

• Is short and easy to understand

• Doesn't have any spelling or grammar problems.

Pro Tip: Read it out loud or ask someone else to check it for you too, just in case you missed anything.

Final Thoughts

Crafting an effective LinkedIn cold outreach message requires personalization, value, and a friendly approach.

Research your target and offer them something of value, while keeping your message short and error-free.

Implement these simple tips this week & watch how many extra calls you book.

Until next time!

Speak to you next week!

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