Booking sales calls in saturated Linkedin niches

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Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

If you’re doing cold outreach in a saturated niche, here’s the silver bullet that will help you get 10-20 leads every month:

Partnerships.

The Power of Partnerships: A Real-Life Example

Let's kick things off with a true story.

Meet Chris, a notary who's cracked the code on getting a steady stream of clients.

Instead of chasing down individual homebuyers, Chris partners with real estate agents and lenders.

These partnerships bring him one or two solid leads every single month.

The best part?

He makes $150-$500 per signing.

Talk about a win-win situation.

Why Partnerships Work

Partnerships are like secret passageways in the business world. They allow you to tap into established networks and gain instant credibility. Here's why they're so effective:

1. They're mutually beneficial

2. They leverage existing relationships

3. They come across as genuine recommendations, not sales pitches

Success Stories: Partnerships in Action

Let's look at some real-world examples of our clients who are crushing it with partnership strategies:

E-commerce Tool Provider

A Shopify add-on tool company was struggling with a measly 3.23% reply rate when targeting e-commerce brands directly. But when they switched gears and started partnering with Shopify consultants, marketers, and developers, their reply rate skyrocketed to 70.33%!

That's the power of speaking to the right audience.

Vehicle Leasing Service

A vehicle leasing service took a smart approach. They reached out to potential partners with this message:

"Hi [Name], thanks for connecting. I was wondering if you'd be open to partnering. We're able to provide white glove purchasing and leasing services and deliver new vehicles to your clients. Looking to see if there are a few ways we can partner or refer business to each other."

This simple pitch resulted in a 32.6% reply rate with mostly positive responses.

M&A Brokers

Two M&A brokers saw great success with partnership-focused outreach:

One broker emphasized their expertise and current opportunities:

"Hi [Name], our SoCal based M&A firm focuses on strategic exits and add-on acquisitions for companies with enterprise values of $2 to $50 million. We have done $2B in deals. I have a serious PE client looking for a company in your space. Let's connect."

This approach achieved a 44.5% reply rate.

Another took a more casual approach:

"Hi [Name], I partner with a lot of call centers and BPOs, and I'd like to learn more about your business."

Followed by:

"Ever thought about selling your call center (and what it may be worth)? Our firm works exclusively with call center & BPO owners to maximize value on exit. If you're considering an exit or just want to explore the process, feel free to schedule a call with us and we can go over how call centers are priced, exit options, and today's lay of the land of call center M&A."

This strategy yielded a 51.2% reply rate.

More Partnership Pitch Examples

Business Consultant

A business consultant used a multi-message approach:

1. "Hi [Name], I'm a founder of 6 companies and have successful strategic partnerships with owners & entrepreneurs. Open to connecting?"

2. "Thanks for connecting [Name]. My life's role in the last couple of decades evolved around founding six companies, including a $10B division of a major digital media company, serving as a senior endowed professor at the University of Southern California and personally mentoring CEOs running powerful companies. Looks like you run a successful business (from what I can glean in your profile). If you can carve out a few minutes, I'd love to hear how you got started & where you're taking your business. I'll also share some insights into my successful partnerships with owners & entrepreneurs. Open to a call?"

3. "[Name], I recorded this very short video that speaks to my partnerships with owners and entrepreneurs & thought you would get some value [Link to video]"

This approach resulted in a 34.5% reply rate.

Estate Planning Firm

An estate planning firm used this partnership-focused message:

"Good to meet you [Name]. We are an Asset Protection & Estate Preservation law firm and we have numerous clients looking for wealth management in various areas. I'm looking for a few advisors we can get to know better, trust, and potentially share business with. Do you ever discuss Asset Protection or Estate Planning with your clients?"

They followed up with non-responsive contacts:

"Hey [Name] - it seems like you're not interested. Would you be open to connecting us with a colleague that we could send our referrals to? If you ever do want to connect or learn more information about us, check out our website: [Website link] or email [Contact Person] at [Email] to schedule a virtual call."

How to Craft Your Partnership Pitch

Ready to try this strategy for yourself? Here are some tips for creating an effective partnership pitch:

1. Be clear about the value you bring: Explain how your service can benefit their clients.

2. Show interest in their business: People love talking about themselves and their work.

3. Offer something of value: Can you provide insights, connections, or opportunities?

4. Keep it short and sweet: Respect their time with a concise, powerful message.

5. Follow up: Don't be afraid to send a second or third message if you don't hear back initially.

The Next Steps

So, what are you waiting for?

It's time to start building those partnerships and watch your business grow.

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.