Is your business committing THIS LinkedIn marketing sin?

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Here's the thing about broad niches:

They might look impressive on paper, but they're a nightmare to execute, spreading your time and resources thin.

You're essentially trying to be everything to everyone.

And that's a sure recipe for mediocre results and client dissatisfaction.

Because the truth is...

Not all C-suites are created equal.

A CEO at a 50-person tech startup has wildly different priorities than a CFO at a 500-person manufacturing company.

• Their challenges

• Their risk tolerance

• Their decision-making processes

...are vastly different.

Trying to reach them both with the same message?

That's like trying to sell ice to an Eskimo – you're wasting everyone's time.

So, how can you convince your clients to narrow their focus?

Here are a few key points to drive home:

Personalization is power:

You want to be a leader.

You want to be successful.

You want to make a difference.

Then you need to understand:

The more specific you are, the more powerful your message.

It's not enough to be just "in marketing."

It's not enough to be just "in sales."

It's not enough to be just "in writing."

Those are just words.

You need to get specific.

Niche.

Target.

Focus.

Understand your audience's needs, wants, and darkest fears.

Talk to them specifically.

You'll be amazed at the power of personalization.

People want to be understood.

They want to be heard.

They want to be valued.

And you can give them that.

You can craft a message that resonates.

You can speak directly to their pain points.

You can give them hope.

So take the time to understand your audience.

Research.

Study.

Interview.

Get specific.

It's not easy, but it's worth it.

Relevance drives response:

Relevance is the heart of sales.

People are bombarded with messages all day long.

And yet, they're more willing to hear you out.

If they feel like you get them.

The secret is in segmenting your audience.

Understand who you're targeting.

What are their goals?

What are their struggles?

What keeps them up at night?

Then speak to them.

Write for them.

Create offers for them.

Speak their language.

Make them feel like you are truly one of them.

That's how you build trust. And credibility.

People want to work with people who understand them and their problems.

So if you're struggling with sales or building an audience, ask yourself:

"Is my message relevant?"

If the answer is no, then it's time to reassess.

And if you're not sure how to make it more relevant?

Ask your audience.

Get feedback.

Test and pivot.

And always remember:

Relevance drives response.

Less is more:

Target everyone. You'll reach no one.

Aim for everyone. You'll please no one.

The biggest mistake businesses make?

Trying to appeal to everyone.

You need to focus.

Find your tribe.

Narrow your audience.

You don't sell to everyone.

You sell to people like you.

When you're specific, you're strategic.

You can pour more time and energy into each individual prospect, increasing your chances of success.

So if you're trying to reach a massive, diverse audience, stop.

Take a step back.

Reconnect with what you stand for.

And get specific.

You'll be amazed at how much easier it is.

Final thoughts

Broad niche on LinkedIn?

Big mistake.

You'll drown in a sea of generic content.

Narrow your focus.

Target your message

Then watch high-quality leads come swimming your way.

Stop chasing everyone, start building meaningful connections with your tribe.

LinkedIn rewards relevance, not reach.

Get specific. Get strategic. Get results.

Talk soon,

Nick

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