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- Follow these 5 rules to sell more with cold email
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Welcome To The Clever Letter!
Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!
In b2b sales, timing is everything.
Sending your cold email at the right time can be the difference between booking a new sales call or having your email lost in the shuffle.
Here are 5 key rules to guide you to success.
Rule 1: Know Your Audience's Time Zone
Example:
Imagine you're reaching out to a manufacturing firm in London while you're based in Chicago.
You decide to send your email at 3 PM Chicago time, only to realize that it's 9 PM in London, and your email is likely to get lost in the next day's flood of messages.
How to Do It:
Identify the Target's Location: Check their LinkedIn profile or website.
Use Time Zone Converters: Websites like World Time Buddy can help you match your schedule to theirs.
Consider Work Hours: Keep in mind standard work hours in their location to avoid sending emails too early or late.
Rule 2: Avoid Weekends and Holidays
Example:
You've identified a promising lead at a tech company in Germany.
You send your cold email on a German public holiday without realizing it.
Your email is buried by others, and the opportunity is lost.
How to Do It:
Research Local Holidays: Tools like Office Holidays provide information about public holidays worldwide.
Schedule During Work Days: Generally, Tuesday to Thursday mornings are optimal for b2b communication.
Rule 3: Send Early in the Workday
Example:
John, a sales manager, wanted to reach a key decision-maker at a healthcare firm.
He sent his email at 8 AM her time, so it was the first thing she saw when starting her day.
They booked a call and eventually closed a deal.
How to Do It:
Target Morning Hours: Focus on the first two hours of the standard workday.
Consider Their Routine: If you know when your target typically checks email, use that to your advantage.
Rule 4: Use Tools to Schedule Your Emails
Example:
Sara, who works in software sales, deals with clients across different time zones.
By using scheduling tools, she ensures that her emails reach her targets at the optimal time, even when she's asleep.
How to Do It:
Find an Email Scheduling Tool: Many CRM systems include this feature.
Set and Forget: Write your emails in batches and schedule them, saving time and ensuring consistency.
Rule 5: Test and Learn
Example:
Mike, a b2b marketer, experimented with sending emails at various times to a logistics company.
He tracked responses and found that Thursdays at 10 AM yielded the highest response rate, leading to more booked calls.
How to Do It:
Create a Testing Plan: Test different times and days systematically.
Measure the Results: Use tracking tools like Google Analytics or your CRM system to see what works best.
Final Thoughts
Finding new leads and booking sales calls can be greatly enhanced by understanding the perfect time to send cold emails.
With careful planning, research, and a willingness to learn and adapt, you can optimize your cold email strategy to drive more revenue for your business.
And that’s the aim of the game!
See you next week!
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