How I Helped a $10M SaaS Boost Conversions 7.2% (Email Breakdown)

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 153,000+ sales calls with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Growing a SaaS business is no walk in the park.

With so much competition…

standing out can feel nearly impossible at times.

I've been there myself, struggling to cut through the noise.

But after founding our agency…

helping one of our first $10 million SaaS clients boost conversions by 7.2% in under 1 month…

I learned it IS possible with the right strategy tailored specifically to your business.

Here's the 3-touch email framework that did the trick:

Touch 1: Friendly Suggestion

Send a friendly suggestion for improving metrics based on research about their company.

Offer to share ideas without any obligation or signup required.

For example,

"I saw you currently have a 14-day free trial. Based on research into your target customers, you may find better conversion rates with a 7-day trial."

Elaborate on the research and data that led to your suggestion.

Share a statistic or external case study showing why a shorter trial period boosted conversions.

This builds credibility.

Also, emphasize that you have no hidden agenda or expectation that they adopt your idea.

Make it clear these are take-it-or-leave-it thoughts with no strings attached.

This reduces resistance to engaging.

Touch 2: Follow-Up

In the same email thread, follow up by proposing to share those suggestions over email.

Make it super easy for prospects to say yes, but no pressure.

"Would you mind if I sent over those suggestions for your trial period via email? Worst case you can simply ignore them if not relevant right now."

Focus this follow-up on removing any friction to the prospect taking the next step.

Give reassurance that you understand they are busy…

There is no expectation they implement anything.

Let them know it's just an easy way for you to deliver extra value to their business.

The simpler you make saying "yes" here, the more likely they are to give you the chance.

Touch 3: Case Study

Share a case study showing results you delivered for another similar company.

Then casually invite a quick call to discuss replicating the success.

"Here's a case study on how we helped Company X, also a SaaS for designers, boost conversion rates by 5.3% in less than 60 days. I'm confident we can replicate those kinds of results for you too. Worth a 15-minute discussion?"

The case study is where you shift from sharing value to demonstrating expertise.

So ensure it focuses on a company as similar to the prospect's as possible.

Outline the process that drove results as well as numbers.

Then tie it directly back to the prospect - explaining how the same strategy would impact their key business goals based on what you uncovered about them already.

Here’s the template:

Subject line: Suggestions for {Company}

FIRST NAME,

I saw {something relevant about your company}. I have a suggestion for improving {metric A} and {metric B}.

We helped {client name} {do this thing better}, that led to {result}.

{Frictionless, value-driven call to action}?

Touch 2 (same thread):

Mind if I email over those suggestions? Worst case, you can ignore them.

Touch 3 (new thread):

Hey, FIRST NAME,

To {improve this metric}, we {value proposition}.

Is that relevant at all to you right now?

Touch 4 (same thread):

Here’s a case study on how we helped {similar company to you} do {x thing better}.

I’m certain we can replicate those results for you. Worth a 15-min chat?

Here’s an example of the template in action:

Final thoughts

Standing out in the SaaS space is an immense challenge.

But growth is possible through the right tailored strategy.

This 3-touch framework delivers immense value catered to each prospect’s needs.

Implement it yourself today and watch conversions rocket.

In the end, helping first opens the most doors.

Talk soon,

Nick

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.