Hook Their Attention with These 8 Magnetic Cold Email Subject Line Techniques

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 153,000+ sales calls with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Here's the reality most cold emailers don't realize...

Your prospect doesn't know you from Adam.

To them, you're just another random salesperson interrupting their day.

But...

A compelling subject line demonstrates you're not just another salesperson.

That you understand their pain points.

And that opening your email is worth their time.

advanced techniques transform your subject line from forgettable to irresistible.

For instance, something as simple as including their name personalizes it to them.

Stats hint at valuable intel inside.

And urgency implies importance.

Small tweaks make a big difference.

Keep reading and I'll reveal more attraction amplifiers to put into practice.

1. Reel Them In with Personalization

Including their first and last name makes it feel customized just for them:

Blah: New partnership opportunity

Better: Jack Smith - New partnership opportunity

This tiny personal touch signals extra effort on your part.

2. Hook Them with Intriguing Stats

Subject lines with stats/numbers spark curiosity about insights:

Blah: Thought you'd be interested in this

Better: The 3 most common SEM mistakes I see [their company]

Dangling insightful stats acts like clickbait, making them wonder,

"What are those 3 mistakes...?"

3. Pose Questions That Compel Answers

Turning your subject line into a thoughtful question gives them a reason to open:

Blah: Let's connect

Better: Quick question re: your customer targeting approach?

People naturally need to know answers to questions posed to them.

4. Reel Them in with Social Proof

Name-dropping a mutual connection establishes credibility:

Blah: Intro

Better: John Doe suggested I email you

Social proof helps you stand out from the cold email crowd.

5. Dangle the Benefit Carrot They Can't Resist

Clearly state the main benefit or result you can offer:

Blah: Potential partnership

Better: 25% increase in website conversions

This showcases you understand how to help them - an offer too good to ignore.

6. Create Urgency They Have to Address

Using words like "time-sensitive" or "urgent" sparks immediacy:

Blah: Collaboration opportunity

Better: Time-sensitive: Collaboration opportunity

But use judiciously - their power diminishes with overuse.

7. Resonate with Their Pain Points

Prove you grasp their challenges:

Blah: Outreach services

Better: Struggling to connect with journalists?

When your subject line taps into real problems they have, they'll take notice.

8. Reveal Insider Knowledge That Draws Them In

Get ultra-specific about details in their company world:

Blah: PR opportunities

Better: Your PR strategy for the Q4 product launch

This inside information shows you did your research to understand their world.

In Closing

With the right subject line alchemy, your cold emails magnetically draw prospects in rather than repelling them.

Test and refine to discover the precise language that makes your emails irresistible.

What subject line secrets have you uncovered that open floodgates?

Let me know!

Talk soon,

Nick

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.