These irresistible offers will 4x your cold outreach reply rate

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Welcome To The Clever Letter!

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At Cleverly, we’ve helped 7,500+ customers book 153,000+ sales calls with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

STOP sending generic cold pitches on LinkedIn!

If you want to 4x your meeting bookings, you need to lead with VALUE.

I've seen these 3 irresistible offer strategies work wonders for clients:

The Trojan Horse, The Free Analysis, and The Freebie.

Implement them in your outreach and watch your response rates soar.

Here's how:

The Trojan Horse Offer

Disguise your sales pitch inside a great question or value proposition.

For example, instead of asking for a meeting, offer to share 3 little-known industry secrets that can save them money.

This positions you as a helpful expert rather than a pushy salesperson.

Here’s an example of a trojan horse offer script:

The Free Custom Analysis Offer

Service providers like IT consultants or marketing agencies can offer a free audit or analysis.

Show prospects exactly where they're losing money or missing opportunities.

Present a report quantifying how much you could save or earn them. This proves your value, making your solution a no-brainer.

Here’s an example of a custom analysis offer script:

The Freebie Offer

Offer a free sample, trial, or resource related to your product or service.

For a SaaS tool, provide free access for 14 days.

For a physical product, mail them a free sample.

Giving a taste of your solution builds trust and lets the quality speak for itself.

Here’s an example of a custom analysis offer script:

The key with all these offers is to lead with value.

You're not asking for a sale right away.

You're demonstrating expertise, providing real worth, and building a relationship FIRST.

Once you've shown concrete value, prospects will WANT to take a meeting and learn more.

I recently helped a client, a telecom expense management consultant, implement the Free Analysis offer.

They audited prospects' phone bills and systems to uncover savings opportunities and communication inefficiencies.

The results?

Meeting bookings increased by 4x within 30 days of implementing this offer in their LinkedIn outreach!

Give one of these 3 irresistible offers a try in your own campaigns.

Make it specific to your business and start with a small test group.

You'll be blown away by the boost in positive responses and meetings booked.

Let me know how it goes!

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.