Learn the 4-part framework behind 224.7K client leads

Author

Nick Verity
November 09, 2024

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Some people think cold email doesn’t work, let them think that.

Cold emails can be a goldmine for leads…

IF you do it right.

After sending 100,000+ cold emails, here's the 4-part framework that works every time..

This framework has helped us generate:

✅ 224.7K client leads
✅ $51.2M client revenue
✅ $312M client pipeline

1️⃣ Product-market fit

Your offer MUST solve a specific pain point for your ideal customer. Make it obvious.

Let's break this down:

  • Identify your ideal customer's biggest challenges

  • Tailor your product or service to address these challenges directly

  • Clearly communicate how your solution solves their problem

Example:

If you're selling a time-tracking software to small business owners, don't just list features. Instead, say:

"Our software helps small business owners like you save an average of 5 hours per week on payroll tasks, giving you more time to focus on growing your business."

This immediately shows how your product fits their specific need.

2️⃣ Personalization

The more personalized, the higher your engagement. Use AI tools like to automate this process.

Personalization is key to standing out in a crowded inbox. Here are some ways to personalize at scale:

  • Use the recipient's name and company name

  • Reference recent company news or achievements

  • Mention mutual connections or interests

Example of personalized opening:

"Hi John, I was impressed by the recent case study on XYZ Corp's website showcasing your team's innovative approach to customer retention. As someone who's also passionate about customer success..."

3️⃣ Short & direct

No fluff. Get to the point fast. Assume your prospect has a short attention span.

Tips for keeping it concise:

  • Aim for 3-5 sentences in your initial email

  • Use bullet points to break up text

  • Start with your most important point

  • Avoid industry jargon

Here's a before and after example:

Before (Too long):

"I hope this email finds you well. I wanted to reach out because I noticed that your company has been expanding rapidly in the past year, which is truly impressive. Given this growth, I thought you might be interested in learning about our cutting-edge software solution that has helped numerous businesses like yours streamline their operations and boost productivity..."

After (Short & direct):

"Congrats on your company's recent expansion. Given your growth, I thought you'd be interested in our software that:

  • Streamlines operations

  • Boosts productivity by 30%

  • Integrates with your existing tools

Is this something you're currently exploring?"

4️⃣ Ask questions, not for meetings

Asking for a meeting can kill the sale. Instead, ask specific questions that drive back to your offer.

Why questions work better:

  • They engage the prospect in a conversation

  • They help you gather valuable information

  • They're less intimidating than asking for a meeting

Examples of effective questions:

  • "What's your biggest challenge with [problem your product solves]?"

  • "On a scale of 1-10, how satisfied are you with your current [solution/process]?"

  • "If you could improve one thing about your [relevant business area], what would it be?"

See you next week!

If you found this useful check these out:

Whenever you are ready, there are 3 ways we can help you:

  1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.

  2. LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.

  3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.