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Your LinkedIn Feed is Dying. Here's the Cure
Nick Verity
March 02, 2024
Read time: 3 minutes
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LinkedIn's a graveyard of boring posts.
Same recycled advice, zero personality.
Wanna break through the noise?
Time to ditch the "play it safe" playbook.
I'm talking content that:
Sparks real debate
Gets hearts racing
Maybe even makes a few people rage a little.
It's NOT about being a troll, it's about being unafraid.
Why this works?
It's simple – people crave what's real.
This strategy turns your feed into a magnet for attention, boosting your profile like crazy.
Ready to ditch the dull and unleash your LinkedIn potential?
Let's dive in...
Spice Up Your LinkedIn Feed
Don't shy away from taking a stand on issues that matter in your industry.
Here's how to turn those spicy opinions into LinkedIn gold:
Challenging Conventions:
Don't be afraid to question widely-accepted practices or beliefs in your field. A well-reasoned argument that goes against the grain is a surefire way to pique interest.
The Unpopular Opinion:
Share a perspective that might ruffle feathers.
Just be prepared to defend it with sound logic and respect for those who disagree.
Why Ignite the Fire?
Controversy sparks passionate debate.
When people feel strongly – whether they agree or vehemently disagree – they can't resist jumping into the conversation.
The Algorithm's Delight:
LinkedIn rewards engagement.
Heated (but respectful!) debate means comments, likes, and shares galore.
That translates into major visibility for your post and your profile.
A Few Notes:
Be Strategic:
Not every controversial topic is worth pursuing. Choose issues relevant to your brand and audience.
Stay Respectful:
Debate ideas, not people. Disagreeing thoughtfully keeps the conversation productive.
Hook Your Audience
Humans aren't just addicted to stories, we're wired for them.
Here's why storytelling packs a punch on LinkedIn:
Transformation that Taps into Emotion:
We crave narratives about change – the underdog rising, triumph over obstacles, even the sting of tragedy.
These journeys don't just inform, they resonate on a gut level.
Building a Tribe:
When you share struggles others recognize, it's a magnet.
Your story becomes their story.
This kind of connection is the foundation of a loyal audience.
Burnout?
There's a reason those "I hit rock bottom" posts never die.
They tap into a shared experience, offering the unspoken comfort of "I'm not alone."
The Takeaway:
Don't just tell what happened, paint the why and the how you felt.
Vulnerability isn't weakness on LinkedIn, it's a superpower.
I'm with you – lists are a LinkedIn power tool.
Here's why they get results:
Instantly Useful:
"How to..." guides and curated tools solve immediate problems.
People see value right away, making them more likely to save it for later.
The Gift That Keeps Giving:
High-value lists get passed around – Slack channels, emails, you name it.
Every share puts you in front of a new audience.
Building Your Authority:
When you become the go-to for practical solutions, you earn a reputation as the expert.
That's the kind of profile people check out (and follow!).
Master the List:
Make it Actionable:
Don't just list tools, tell them how to use them.
Target Pain Points:
What keeps your audience up at night?
Lists that solve those problems are golden.
The Bottom Line:
Consistently deliver valuable lists, and you do more than gain followers – you build a tribe around your expertise.
Final thoughts
LinkedIn isn't about fitting in, it's about making an impact.
Don't hold back on sharing what makes you unique – your hot takes, your stories, your problem-solving genius.
This kind of authenticity builds trust.
It attracts the right followers and positions you as someone worth paying attention to.
Now go out there and own your space on LinkedIn!
Talk soon,
Nick
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