LinkedIn gurus exposed

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Here’s the truth:

Doing what a LinkedIn guru does won’t work for most people.

Why?

Because most LinkedIn success stories come from a handful of niches.

But don't worry - there's hope for the rest of us.

In todays email, we'll uncover the 6 secrets to LinkedIn success for those selling outside the typical "guru" markets.

The LinkedIn Guru Secret

LinkedIn gurus often target specific niches:

• Aspiring entrepreneurs

• HR professionals

• Salespeople

• Marketers

• Agencies

• Coaches

Many of their followers are from overseas (AKA the most active niche on LinkedIn) contributing to high engagement rates.

No wonder they get engagement…

The Challenge for Other Industries

For those selling to different markets, such as:

• Mid-market companies

• Enterprise businesses

• Blue-collar industries

• IT professionals

• CEOs

The journey is much harder.

You can't simply copy the guru playbook.

You need a specific approach.

Hope for the Underdogs

Hope isn’t lost.

A small group of smart, determined sellers with fewer than 5,000 followers are still generating serious leads on LinkedIn.

Here's how they do it:

Strategies for Success in Tough Markets

1. Target Product Champions

Focus on:

• Directors

• Managers

• Senior-level professionals

These people often have the power to influence decisions and champion your product.

2. Use Sales Navigator Hacks

Example:

Use the “Posted on Linkedin” filter to find people who are active on LinkedIn.

This increases your chances of connecting with people who are actually ON the platform.

3. Create a Niche-Focused Profile

Position yourself as a (reputable) partner, not just a seller.

Use language that shows you understand their industry.

Check out Jake Abrams’ profile:

4. Speak Their Language

Use insider terms and jargon specific to your target industry.

This shows you're knowledgeable and relatable.

Example:

If selling to IT professionals…

Use terms like "cloud migration" or "cybersecurity protocols" in your profile and posts.

It’ll make them think “they are one of us”.

5. Show Deep Expertise

Post content that demonstrates your in-depth knowledge of the industry with actionable advice.

6. Target Small Sub-Niches

This allows you to write highly personalized messages and content.

Example:

Instead of targeting all manufacturers, focus on those specializing in automotive parts.

You can use boolean keywords in your sales nav search to easily do this.

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.