Linkedin Inbound: The Psychology of Linkedin content

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You're on LinkedIn.

You want to be seen as a master of your craft...

Someone who knows what they are talking about.

You want to be.... trusted.

Here's the thing:

There's a secret you might not know:

Sharing educational content is the key to speeding up your audience growth and generating MORE LEADS for your business.

The Psychology of LinkedIn Content

Why do people engage with educational content?

It's simple.

When you share valuable insights, you create a chain reaction of trust and goodwill.

People who have spent time-consuming and digesting your content…

Know, Like and Trust you.

All because of these underlying psychological principles:

1. Social proof

When you share top-notch content, it's like putting a stamp of approval on it. Your connections see this and think...

"If they're sharing it, it must be worth my time."

You've just become a trusted source of information.

2. The give-and-take (Reciprocity)

Sharing helpful content creates an unspoken bond with your audience. You give them knowledge; they feel compelled to engage with you, share their thoughts, or even send clients your way.

It's a win-win.

3. The expert effect:

You want to be the go-to person in your field.

Sharing educational content consistently proves you're:

• An expert

• Trustworthy

Content helps you "build trust through exposure."

Your audience will remember YOU first when they need expert advice or services.

4. Emotional ties:

You know your audience's pain points.

By sharing content that solves their problems, you create an emotional bond.

Trust is built, and loyalty follows.

5. FOMO:

Fear of missing out is real. When people see their peers sharing and discussing educational content, they don't want to be left behind.

They'll jump in, eager to learn and stay up-to-date.

Now, you might think you're sharing enough.

But the truth is, you can always share more.

Don't worry about overloading your audience; they crave valuable content.

Tips to Increase Your LinkedIn Content Output and Quality:

Plan it out:

Create a content calendar to schedule your posts.

It doesn't have to be something crazy like posting 4x daily.

(the more, the better)

But be consistent.

Your audience should know when to expect new content from you, and it's your job to fulfil the promise.

Be a curator:

One underrated content strategy is to be a curator.

It's easier, saves time, and still builds your authority.

Find top-quality content from industry leaders and share it with your network.

You'll become known as a source of industry-relevant content, which boosts your brand when you decide to post your own content.

Show off your skills:

Craft original content that highlights your expertise and addresses your audience's challenges.

Aim to make your content actionable to give your audience quick wins.

This will build rapport and pre-emptively address any objections your prospects have.

Make connections:

Engage with your network by sharing and commenting on their content.

Don't be the guy to post and run.

Show people that you appreciate their time engaging with your content.

Keep an eye on results:

Track your content's performance and adjust your strategy as needed.

Find content formats and topics that are working well regarding these two metrics:

• Audience growth

• Leads generated

Follow these steps, and you'll be well on your way to becoming the thought leader your audience turns to on LinkedIn.

And as your influence grows, so will your leads.

It's time to unlock the power of educational content!

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