LinkedIn Strategies Top Companies Exploit (…That You Don't Know)

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When I first got started on LinkedIn, I struggled to get noticed.

I posted updates and reached out blindly but wasn't making the connections I wanted.

It seemed like the big brands had some insider secrets that kept their content and offers spreading like wildfire.

I didn’t realize they systematically deploy proven, yet uncommon tactics deliberately designed to spark engagement, leads and revenue.

So I dug in and uncovered four core strategies used by leading companies that most of us have never heard of.

These are simple but powerful ways to leverage LinkedIn that you can implement starting today.

Keep reading and I’ll reveal what they are, along with real examples of how to make these tricks work for your business too.

Let’s dive in:

Offer Free Tools in Exchange for Emails

Got a nifty calculator, checklist, or other handy tool related to your industry?

Offer it as a free download in exchange for email signups.

This helps you:

• Quickly build an email list of warm leads interested in your niche

• Demonstrate your expertise by providing something valuable for free

• Start ongoing conversations with leads through email nurturing

For example;

A marketing agency could create a "Social Media Image Sizes Cheat Sheet" PDF to give away.

An accounting firm might distribute a "Small Business Tax Deductions Checklist."

Use Taplio to automate your giveaway.

Post Weekly Short Videos

Short videos allow you to connect with viewers in an intimate, authentic way.

Consider posting a weekly 1-2 minute video where you:

• Share your computer screen as you analyze industry data

• Provide commentary and tips relevant to your niche

• Answer common customer questions

Videos boost trust and cement your status as an approachable expert.

Just keep them short and valuable!

Engage Consistently with Your Niche

Carve out 10 minutes each day to actively engage with others in your industry.

This could include:

• Commenting on relevant posts with thoughtful remarks

• Liking and sharing content from those you'd like to connect with

• Participating in LinkedIn Groups centered around your niche

This regular involvement keeps you top of mind.

It also helps you identify ideal prospects and decision makers worth reaching out to.

Try Warm Outreach Alongside Cold Connecting

Most companies focus solely on cold outreach to make LinkedIn connections.

For best results, blend this with warm outreach too.

Here's an example warm outreach cadence:

1. Start by commenting or liking content posted by an ideal prospect

2. Wait a few days, then send a customized connection request referencing why you'd like to connect

3. After connecting, send a short DM or email delivering personalized value

4. Finally, invite the prospect to apply to work with you in a more significant way

This more gradual approach builds familiarity and trust, increasing the chances your outreach converts into real business conversations.

Final Thoughts

LinkedIn is an incredibly powerful platform, but simply having an account isn't enough.

You need to leverage strategic tactics if you really want to maximize your business growth and revenue.

The four tips outlined above are proven techniques used by the best creators and leading companies, though surprisingly underutilized by most.

Choose one or two that feel aligned with your brand voice and niche audience.

Then set aside consistency, patience and the willingness to test new approaches.

If you do, there’s no doubt you’ll witness tangible returns in the form of fresh leads, connections and sales opportunities.

Talk soon,

Nick

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