Non-Annoying Tips to Book 5X More Calls from Cold Emails

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 153,000+ sales calls with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

What if I told you that most businesses are leaving up to 20% or more of potential revenue on the table every year?

And that small shift in follow-up approach could realistically capture it?

Think I'm exaggerating?

Well, consider this...

The harsh reality is cold outreach is a numbers game…

Response rates average around 5-15% on cold campaigns no matter how appealing the offer.

This means up to 95% of prospects ignore sales inquiries every day.

But here's the kicker...

80% of initial no's can become eventual yes's with the right follow-up sequence.

This means most businesses massively under-invest in essentially free money through simple follow-up efforts!

The thing is, done wrong that effort backfires.

Bugged prospects swiftly move from ignored to blocked.

Not ideal.

But apply targeted, non-invasive follow-up utilizing the right approach?

That effort systematically unearths 10, 15, 20%+ more revenue every month sitting currently untapped in your pipeline!

This issue contains a battle-tested follow-up framework ANY business can implement to realize game-changing revenue growth seemingly overnight.

Let’s dive in:

1. Personalize Subject Lines and Offers

The subject line sets the stage for opening.

Include their first name and offer a recap like:

"Hi Dan, Following up on the [software] demo"

When they open, immediately establish shared context in the greeting:

"Hi Dan, We spoke last week about challenges your team has with [problem] and I demoed [software] as a potential solution. Given the interest at the time, I wanted to check if you're available early next week to overview next steps for a free trial?"

This reminds them of who you are, the initial conversation, and the reason for outreach.

With that foundation set, tailor offers to their situation:

"From our last call, I understand [detail] is a priority to address. To directly assist with that, I'd like to offer a personalized [length] demo showing exactly how [software capability] can help streamline [process]. When works best next week?"

2. Thoughtfully Space Follow-Up Cadence

Mindlessly spamming recipients daily builds frustration, but excessively long gaps can lead to you being forgotten.

Aim for 4-5 business days for the first follow-up.

7-10 days for a second attempt if needed.

Any further attempts beyond that should evaluate if sustained efforts are worthwhile or signals point to disengagement.

Tactfully spacing 2-3 total attempts balances active pipeline development with respect for others' time and interest level demonstrated.

3. Direct to More Appropriate Contacts

Treating your prospect just as a sales target damages relationships.

Politely offer optional redirection like:

"If this solution is better suited for someone else on your team I'm happy to connect with them instead regarding [topic]. Please let me know if you have a recommendation or feel free to forward my email."

This graceful exit gives uninterested parties an easy off-ramp while keeping the door open through referrals.

4. Reframe Messaging Around Value for Them

Shamelessly pitching products repeatedly suggests you lack authentic interest in actually assisting them.

Before reaching out again, re-evaluate their perspective - were stated needs purely about budget? Understanding? Priorities?

Then frame your outreach around insight for challenges specifically relevant to them now.

Ultimately this learner-focused approach makes your solution a natural answer rather than seeming like a salesy intrusion.

5. Reduce Logistical Friction in Replying

Finally, conclude with simple response options that make the next steps happen seamlessly…

Not demanding they figure out schedules.

Offer them convenient replies like:

"If Tuesday at 10 am works well for you, simply respond 'Confirmed' and I'll get calendar invites sent over."

The simpler you make engagement, the higher the response rate.

Final Thoughts

Effective follow-up is not difficult in theory but does require some finesse.

Overdoing harms prospects…

And underdoing leaves easy deals on the table.

Care, consideration, and common sense pave the path to revenue-rich follow-up.

Rinse and repeat.

Watch conversion and your bottom line rocket.

Now you're equipped with the blueprint.

The only question remaining is will you start capturing 20%+ untapped potential still waiting in your pipeline today?

Talk soon,

Nick

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Content Service - Want to build an audience of 10,000 engaged prospects? Get attention-grabbing LinkedIn content done-for-you that scales your personal brand and drives interested prospects to message you. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.