The REAL secret to booking more calls on LinkedIn

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Welcome To The Clever Letter!

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I started my outreach game with this simply terrible message:

"Hi, would you be interested in my service?"

That's it.

I hit the 100 DMs and guess how many replied?

None.

Zilch.

Nada.

Why?

Because nobody wants to get a pitch slap in their DMs.

We all hate them.

So... what works then?

There are 2 principles I follow to pack my calendar with calls:

1) Listen + Help.

Most agencies focus on the wrong part of the equation: Results.

But let me tell you a secret:

Results are not the goal.

Helping people is the goal.

Results are a byproduct of helping people.

When you help people, you earn their trust.

And trust is what leads to results.

But how can you help people if you don't listen to them?

That's the catch.

You need to listen to your prospects' needs.

They will tell you what you need to help them with.

It's not about selling your services, it's about solving their problems.

When you approach them with the intention of helping, not selling, you'll see a huge difference in their response.

• They'll be more engaged

• They'll listen to you

• They'll trust you.

And that's when the real magic happens.

So, the next time you're thinking about sending a cold outreach message on LinkedIn, remember this:

Listen + Help = Trust = Results.

Helping people is the ultimate goal.

Results are just the cherry on top. 🍒

2) Be value-first.

If you’re not giving value before asking, you're doing it wrong.

Here's my philosophy to cold outreach:

VALUE FIRST.

Give before taking.

Many people don't apply this.

They pitch before giving.

They pitch before helping.

But, why should someone reply to your message if you didn't give value first?

It's like trying to make a sale to someone you don't even know in a first contact.

It just doesn't work.

Instead, focus on:

1) Researching your target.

Find out about their company, their problems, their goals.

Use this knowledge to show them you've done your homework.

2) Giving value.

Give them something that solves a problem or helps them in some way.

It could be a link to an article, a piece of advice, or even a tool or resource.

3) Building trust.

After you've given some value, you've started the relationship on the right foot.

They trust you a little bit more, so they're more open to hearing what you have to say.

4) Then pitching.

Once you've given value, built trust, and started a conversation, then you can pitch.

But, make it about them, not you.

Focus on how you can help them, not on what you want to sell.

In conclusion:

Give value → build trust → then you can pitch.

If you don't, then your LinkedIn inbox will stay empty.

Final thoughts

Ditch the pitch slap.

It's time to rethink LinkedIn outreach.

Remember, it's not about blasting out sales pitches, it's about genuine connection.

Listen to your prospects, offer them real value, and watch the trust (and results) follow.

Stop selling, start helping.

Your LinkedIn inbox (and calendar) will thank you.

Talk soon,

Nick

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