The secret to generating leads on Linkedin

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Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

In today's letter, we'd love to deep dive into something we know matters to a lot of you guys...

Cold outreach.

While we have been taking a heavy stance on content, we believe that the most reliable way to book the clients you want is through your cold outreach.

The reasons are simple: you can quickly isolate who your ideal customers are and proactively approach them.

Think of it like this:

Content is passive marketing. You post & wait for customers to come to you.

Cold outreach is active marketing. You take control & go out to find your next customer, leaving nothing to chance!

Combine both, and you will kill the game.

And for us, the most effective type of outreach is the value-first cold outreach.

What is Value First Cold Outreach?

Value-first cold outreach is the art of connecting with potential business clients by offering them something valuable before asking for anything in return.

This approach fosters:

1. Trust-building: By offering value first, you demonstrate that you care about your potential clients' needs, which helps build trust.

2. Higher response rates: When people believe you're genuinely trying to help, they're more likely to respond, leading to more business opportunities.

3. Differentiation: In a world where many try to sell right away, giving value first allows you to make a lasting impression.

To become a master at this, we have...

5 Tips to Optimize Value-First Cold Outreach:

To master value-first cold outreach, follow these five tips:

1. Research: Understand the person or company you're reaching out to so that you can offer something truly valuable.

2. Personalize: Craft messages that are personal by mentioning the individual's name, company, or specific details about their work.

3. Keep it short and simple: Make your messages easy to understand and concise for better response rates.

4. Be relevant: Tailor your value proposition to the potential client's industry, ensuring that the information you provide is pertinent and beneficial.

5. Follow up: Don't hesitate to follow up with a gentle reminder or additional value if you haven't received a response within a reasonable time frame.

While this may sound slightly meta, the reason these tips are so well-known is that all of your cold outreach should aim to be value-based.

At Cleverly, we have some examples for you to use as a model so that you can get a better understanding of cold outreach.

Examples of Value-First Cold Outreach

Here are five ways you can practice value-first cold outreach:

Share a Resource:

Create or find a helpful resource related to the person's interests or challenges and share it with them.

Provide a case study:

Share a relevant success story or case study that highlights how your product or service can help address their challenges or needs.

Start an Conversation that Matters:

Strike up an engaging conversation targeting one of their pains, interests or goals.

Here are 3 more bonus examples from our very own, Bruce:

By embracing value-first cold outreach, you can forge stronger relationships with potential clients and enhance your success in the B2B arena.

Tell me, how are your cold outreach campaigns doing?

That concludes this edition of the Cleverly Newsletter.

Keep an eye on your inbox for more insights and strategies to elevate your B2B lead generation efforts.

Stay clever and see you next time!

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