Stop wasting time writing emails that end up in the trash (...steal this proven framework to get responses)

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Welcome To The Clever Letter!

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Spending hours carefully crafting outreach emails, only to see them flop completely.

Pouring your time into personalizing each message, just to never hear back.

We've all been there.

No matter how hard you try, your cold outreach ends up in the trash folder.

But it doesn't have to be this way.

With the right strategy, your cold emails can spark engaging conversations and drive real revenue.

Follow these steps, and your prospects will start responding - even if they're getting 500 emails a day.

We've used this exact process to help our clients earn $37.9 million in revenue since 2019.

Steal it:

Step 1: Personalize the Subject Line

The subject line is the first thing people see in their inbox.

You want to catch their attention right away.

Avoid generic subject lines like "Introduction" or "Meeting Request."

Instead, personalize it with the prospect's name and company.

For example: "Quick question for you, John"

This signals you wrote the email just for them.

It feels less cold and spammy.

Step 2: Start With a Value Proposition

Don't make prospects hunt for why they should care.

Tell them the value upfront in the first paragraph.

Say something like;

"I noticed you're using X tool for Y. We offer a similar tool that helps clients boost Y by 30%."

This grabs their interest quickly.

It gives context for why you're reaching out.

Step 3: Connect With Their Needs

Next, explain how you can help with their specific needs.

Look at their website, job title, social media, etc.

Address their pain points.

For example:

"As a Director of Sales, I'm sure you want to hit your Q3 quotas. Our product can help you convert more leads and close deals faster."

This shows you understand their role and goals.

It's much more compelling than a generic pitch.

Step 4: Make a Specific Ask

Don't end the email without a clear CTA.

Ask to jump on a quick call or schedule a demo. Give options for days/times.

For example:

"Would you have 15 minutes this week to discuss how we can help? I'm free Tuesday at 2 p.m. or Wednesday at 11 a.m."

This makes it easy for them to say yes.

Always give a next step.

Step 5: Close With a Professional Signature

Finish with a short sign-off like "Best" or "Thanks."

Make sure your name, title, and contact info are clearly visible below.

This gives your email a professional and friendly tone.

Include your name, job title, and company.

Here’s a pro tip:

Add a headshot photo.

It makes the email more personable. We've A/B tested this, and it resulted in a 10% increase in reply rate for our clients.

Try it!

Final Thoughts

Those are the key steps for high-converting cold emails.

Currently we are sending about 200,000 emails per month for clients using this framework!

Now — over to you.

Try this in your own outreach.

Tailor each message to your prospect's unique situation.

Your inbox will be flooded with responses.

Prospects will start eagerly awaiting your next message, rather than ignoring it.

See you next week!

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

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