I studied 1,000 of our top performing cold outreach clients

Read time: 3 minutes

Welcome To The Clever Letter!

Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!

At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

I studied 1,000 of our top performing clients over the years & created this cold outreach masterclass for you.

Since 2019, we’ve helped clients to book 224,000 calls with their ideal customers using Linkedin outreach.

The most underrated part of your cold outreach strategy is the ability to ask top 1% discovery questions.

At Cleverly, we call them “crispy questions”

Let’s dive in to this crispy question masterclass:

What Are Crispy Questions?

Crispy questions are like magic keys that unlock meaningful conversations.

They're short, snappy questions that show you know your stuff and get prospects thinking.

These aren't your average, boring "How are you?" kind of questions.

Nope, these are the questions that make people sit up and take notice.

Why Crispy Questions Work

Think about it - when was the last time you got excited about answering a generic question?

Crispy questions work because they:

1. Shine a light on problems prospects might not even know they have

2. Use insider language that makes you sound like one of them

3. Feel natural, like you're chatting with a friend

4. Are quick and easy to answer

Types of Crispy Questions

There are three main flavors of crispy questions:

1. Situational Crispy

These are perfect when you're not sure what your prospect is currently using. For example:

"How do you research patents?"

This simple question can tell you a lot about a company's current process and where you might be able to help.

2. Unearthing Crispy

Use these when you know what most people in the market are doing. They help uncover problems or get prospects thinking differently. Try something like:

"Curious, what's one of your biggest marketing challenges at the moment?"

This question not only shows you care about their problems but also gives you valuable info to tailor your pitch.

3. Loaded Crispy

These questions come with a side of context.

They're great when you want to show off some insider knowledge or when asking out of the blue might seem weird.

Here's an example:

"Ever thought about selling your call center (and what it may be worth)? Our firm works exclusively with call center & BPO owners to maximize value on exit."

This question not only asks about their plans but also establishes your expertise in the field.

Putting Crispy Questions to Work

Ready to see crispy questions in action?

Let's look at some real-world examples that have gotten amazing results:

• A sales consultant asked, "Thanks for connecting {first name} – how's growth been this summer?" This simple question opened the door to discussions about growth challenges.

• A point of sale equipment provider got a 36%+ reply rate with: "Great to connect with you. Which provider do you use to process payments?"

• A book promotion company saw a 64% reply rate with: "Nice to meet you {firstname}! If you don't mind me asking, how well did your book sell? I know promo is tough when you're self-published..."

These questions work because they're relevant, show understanding of the industry, and are easy to answer.

Final Thoughts

So, next time you're crafting your cold outreach message, don't just dive into your pitch.

Start with a crispy question and watch as your response rates skyrocket.

The goal isn't just to sell - it's to start a conversation.

And with crispy questions in your toolkit, you're well on your way to becoming a cold outreach pro.

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.