Top 1% cold outreach messages NEVER do this

Read time: 3 minutes

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I get 20-30 cold outreach messages every day that go a little something like this…

Ever get a message like this?

Yeah. You did.

Where did they go wrong?

Pitching in the First Message.

Some people call it “pitch slapping”.

When reaching out to potential leads on LinkedIn, pitching your service right away can be a huge turn-off.

Instead, focus on building a connection first.

The top 1% of people know this and never pitch in their initial message.

Let’s look at how they do instead

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1. Start with a Personalized Opening

Make your first message about them, not you. Personalize your opening to catch their attention and show that you’ve done your homework.

Example:

“Hi [Name], I saw your post about [specific industry topic].

[Commentary on the post]. It’s great to connect!”

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2. Ask a Discovery Question

Instead of jumping into your pitch, ask a question that gets them thinking about a problem they might have.

This helps you understand their needs and opens the door for further conversation.

Example:

“Have you been [specific issue related to their industry] lately?

I’ve been hearing a lot about [related problem]. Has it effected [their company]?

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3. Offer Something of Value

After you’ve engaged them with a discovery question, offer something valuable. This could be a lead magnet, like a free guide or a helpful resource.

Example:

“By the way, I have a free eBook on [specific topic] that explains how to [desired outcome]. Would you like a copy?”

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4. Share the Lead Magnet if They Don't Respond

If they don’t respond to your initial question, follow up with the lead magnet you mentioned. This shows that you’re serious about helping them and adds value to your connection.

Example:

“Hi [Name], I wanted to follow up and share the eBook I mentioned.

It covers [specific topic] and offers some useful insights.

Here’s the link: [link].

I hope you find it helpful!”

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5. Sign Out Respectfully

Always end your messages on a positive note, showing respect for their time and attention. This leaves a good impression and keeps the door open for future conversations.

Example:

“If you ever see these messages & want have any questions, you know where to find me.

Speak soon, [Name].”

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Why This Works

This sequence works because it builds trust and shows genuine interest in the other person.

By not pitching right away, you’re positioning yourself as a helpful resource rather than just another salesperson.

The top 1% understand that relationships come first, and the sales will follow.

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Final Thoughts

Remember, the key to successful cold outreach is to avoid pitching in your first message.

Use this sequence to build connections, understand needs, and offer value.

Happy networking!

Speak next week!

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