How to use case studies to make more sales with cold email

Read time: 3 minutes

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Who doesn't love a good story? 📖

Especially a story that shows how awesome you are at solving a problem.

That's what case studies are:

Real-world stories that prove your offer is as good as you say it is.

Today, we're diving into how you can use these power-packed stories, known as case studies, to supercharge your cold emails and win more sales calls.

Ready? Let's go!

1. Why Case Studies are Like Gold 💰

Case studies act like mini success stories that you can use to boost your credibility.

They're proof that your service works and delivers on its promises.

Example: Imagine You Sell Time-Tracking Software

Let's say you sell a time-tracking software to other businesses.

You have a customer named "Busy Bees Corp."

They used your software and their productivity skyrocketed by 40%.

That's a success story you can share.

When you mention this in your cold email, it tells the other person, "Hey, this could be you!"

The story adds weight to your words, making it more likely they'll want to talk to you.

2. How to Pick the Right Case Study 👌

Not all case studies are equal for every situation.

You need to choose the one that's most relatable to the person you're emailing.

Example: If You're Contacting a Healthcare Company

If you're emailing a healthcare company, pick a case study that relates to healthcare.

Maybe you helped a dental office save 2 hours per day on paperwork.

That will catch their attention more than a case study about a car dealership.

It speaks their language, and shows you understand their specific problems.

3. Use Numbers That Pop 🎉

Specific numbers make your case study more believable and easy to remember.

They serve as concrete proof that your service delivers real results.

Example: Good vs. Bad Numbers

Bad: "We helped increase efficiency."

Good: "We helped increase efficiency by 35% in just one month!"

See the difference?

Numbers give proof and make your story way more believable.

They make your email much more interesting and worth responding to.

4. Show Them the Journey 🗺️

Your case study should not just be about the end result; it should also talk about the before and after journey.

It makes the story complete and relatable.

Example: Show Before and After

Tell them what "Busy Bees Corp" was like before they used your software and after.

Maybe they were super stressed and missing deadlines.

After using your software, they're hitting every goal and even took Fridays off!

Who doesn't want a 3-day weekend?

Showing the journey adds emotional weight and makes the success more inspiring.

5. Tell Them How to Get the Same Results 🛠️

Don't just tell your prospect about the amazing things you've done for others.

Make it clear how they can get the same benefits.

Example: Special Offer

Say something like, "Want the same results as 'Busy Bees Corp'? We're offering a special 1-month free trial for you to see the magic happen in your own business!"

This encourages action, making it clear what the next steps are to start reaping the same benefits.

6. Add a 'PS' That Packs a Punch 🥊

Ending your email with a 'PS' can add one last memorable touch that might tip the scales in your favor.

It's a final thought that can stick in their mind after they've finished reading your email.

You can use the 'PS' to remind them of a specific benefit or to encourage them to take action.

Example:

Add a 'PS' that says something like, "P.S. We helped [competitor] [outcome] just last month. This stuff works!"

This adds a final, persuasive nudge, encouraging them to think about the benefits in their own context.

Final Thoughts

Incorporating case studies in your cold emails can be a powerful tool to increase your credibility and win more sales.

By sharing real-world success stories that are relatable to your audience, using specific numbers to prove your results, and showing the before and after journey, you can inspire your prospects to take action (buy from you!)

And there you have it, folks!

Start using case studies in your cold emails, and watch your sales calls skyrocket! 🚀

Until next time,

Speak soon!

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