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- 4 clients signed in 30 days on LinkedIn
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Welcome To The Clever Letter!
Every Saturday, we’ll share an actionable lead generation guide that’ll help get your first (or next) 100 customers so you can take your business to the next level. This newsletter will remain Free forever. We hope you enjoy!
At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.
Standing out in a crowded inbox can be tough — unless you’ve got a proven system.
Here’s one of the go-to strategies we use to help clients book sales calls from week #1 when working with Cleverly…
Our clients have earned $51.2m on Linkedin.
This strategy was a BIG part of that:
✅ Target relevant LinkedIn Groups
Here's how I helped a client book 3 clients in her first month using this approach:
1️⃣ We identified a niche group
"Women in Finance" — full of her ideal clients looking to escape corporate jobs and start businesses.
2️⃣ We wrote a personalized connection request mentioning the group.
"Hey [Name], I noticed you're in the Women in Finance group on LinkedIn. I am too! Let's connect."
3️⃣ Once connected, we sent targeted messages showcasing how she's helped similar finance clients successfully transition to entrepreneurship.
By leading with a shared group interest, we immediately built trust and showed her expertise in solving their specific challenges.
The result?
Our client landed 4 new clients in 30 days using this method!
Want another example of how this can work for you?
This idea isn’t limited to groups on linkedin but it can be used for social groups like alumni groups too.
One of our B2B clients, a business exit strategist, was struggling to generate leads from his LinkedIn outreach.
So we implemented 2 key changes:
✅ Targeted UCLA Alumni groups, focusing on business owners
✅ Changed CTA from "book a call" to "request a case study"
The outcome?
Within 7 days, he booked 10+ qualified calls with potential sellers.
That's the power of a targeted, value-first outreach strategy.
Here's why it worked so well:
1️⃣ Exclusivity — Targeting fellow alumni creates an instant connection
2️⃣ Trust — Mentioning shared UCLA experience builds rapport fast
3️⃣ Low pressure — Offering a case study feels less pushy than asking for a call
4️⃣ Follow-up opportunity — Allows for natural conversation after sharing the case study
The key is to find groups where your ideal clients are already gathering and engage them with a relevant, personalized approach.
No cold, generic messaging.
Don’t sleep on it.
See you next week,
Nick
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Whenever you are ready, there are 3 ways we can help you:
Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.
LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.