6 Linkedin sales nav hacks to win high-value leads

Read time: 3 minutes

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At Cleverly, we’ve helped 7,500+ customers book 224,700+ sales qualified leads generated with cold outreach. If you are struggling to grow your business, click here to learn more about how we can help.

Newsflash:

Spray and pray does not work in 2024.

“You look like you work in marketing - lets connect”

In your connection request does not work any more.

Here’s how to use some sales navigator advanced tactics…

To get in-front of high-value leads through hyper-personalised searches.

Let’s get into it:

(you can read text but if you’d prefer a video click here)

1️⃣ Shared experiences filter

Find immediate connections with prospects who share your background. Perfect for personalized outreach.

When building your prospect list, click on the "Shared experiences" button. This reveals connections you have with potential leads, such as:

• Mutual contacts

• Shared LinkedIn groups

• Same alma mater

For example, if you both attended Stanford University, you could use this in your connection request:

"Hi [Name], I noticed we're both Stanford alumni. Go Cardinal! I'd love to connect and chat about your experience in [their industry]."

This personal touch significantly increases your chances of getting a response.

In fact, our data shows that mentioning a shared experience can boost connection acceptance rates by up to 35%!

2️⃣ Account lists

Search by company metrics like revenue or department size. Ideal for targeting specific business types.

Here's how to build account lists:

1. Click on "Accounts" in the top left corner of Sales Navigator

2. Use filters to narrow down your search:

• Annual revenue: Target companies within your ideal customer profile

• Department size: Find businesses with the right team structure

• Industry: Focus on your niche market

For instance, if you're selling HR software to mid-sized tech companies, you might set these filters:

• Annual revenue: $10M - $50M

• Department size (HR): 5-20 employees

• Industry: Information Technology & Services

This laser-focused approach ensures you're only reaching out to companies that are a perfect fit for your offering.

3️⃣ "Who viewed your profile"

Connect with warm leads already interested in you. High acceptance rate guaranteed.

This often-overlooked feature is a goldmine for potential leads:

1. Click on the "Who's viewed your profile" toggle

2. Review the list of people who've checked out your profile recently

3. Send a personalized connection request, like:

"Hi [Name], I noticed you viewed my profile recently. I'm always excited to connect with fellow [industry] professionals. I'd love to learn more about your work at [Company] and see if there are any ways we could collaborate."

These leads are already familiar with you, making them much more likely to accept your request and engage in conversation. Our clients report up to 70% higher acceptance rates with this tactic compared to cold outreach!

4️⃣ Boolean search

Use operators like NOT to refine your search and exclude irrelevant results. Great for targeting niche markets.

Boolean search allows you to create highly specific search queries:

Here are some key Boolean operators:

• AND: Narrows your search (CEO AND "SaaS")

• OR: Broadens your search (CEO OR Founder OR Owner)

• NOT: Excludes terms (CEO NOT Agency)

• Quotation marks: Searches for exact phrases ("Chief Executive Officer")

For example, if you're targeting e-commerce CEOs but want to exclude software companies, your search might look like this:

(CEO OR Founder OR Owner) AND (e-commerce OR "online retail") NOT (software OR SaaS)

This refined search helps you find exactly the right prospects, saving you time and improving your outreach success rate.

5️⃣ Save searches

Create and save targeted persona searches. Streamlines your daily prospecting routine.

Don't waste time recreating the same search every day:

1. Set up your ideal search using filters and Boolean operators

2. Click the "Save search" button at the top of the results page

3. Name your search (e.g., "E-commerce CEOs in California")

4. Access your saved searches anytime from the left sidebar

Pro tip: Create multiple saved searches for different buyer personas or target markets. This allows you to quickly switch between different prospecting lists, maximizing your efficiency.

6️⃣ Exclusion filters

Remove unqualified leads from your lists. Ensures you're only reaching out to ideal prospects.

Fine-tune your search results with exclusion filters:

1. Set up your initial search

2. Look for the "Exclude" option in various filters

3. Select criteria you want to exclude, such as:

• Job titles (e.g., exclude "Intern" or "Assistant")

• Company sizes (e.g., exclude companies with <10 employees)

• Industries (e.g., exclude "Staffing and Recruiting")

You can also use Boolean NOT operators in the keyword search to exclude specific terms. For example:

“CEO NOT (agency OR consultant OR freelance)”

This ensures your list only includes decision-makers from companies that fit your ideal customer profile, increasing your chances of successful outreach.

Want to see it done in action, click here for a video

These tactics have helped me generate leads for 7,500+ B2B business owners, with 1000+ 5-star reviews to back it up.

Now they are all yours!

See you next week,
Nick Verity

Here are some more articles you might find useful:

• 4-step LinkedIn Lead Generation process that brings in 5-30 leads/month

• I studied 1,000 of our top performing cold outreach clients

• LinkedIn gurus exposed

Whenever you are ready, there are 3 ways we can help you:

1. Cold Email Lead Generation - Get booked sales calls with your ideal clients on a pay-per-lead basis. You pay a fixed fee whenever you get a response from your ideal customer. Click here to learn more.
   

2. LinkedIn Appointment setting - Want a trained sales rep in your Linkedin inbox, speaking to prospects & booking sales calls onto your calendar? Our appointment setting service will do just that. Click here to learn more.
   

3. LinkedIn Paid Advertising - Want to get in front of prospects you never thought possible? Our irresistible LinkedIn Ad funnels will help you grow your business rapidly. Click here to learn more.